CORE BUSINESS FIRST
We rebuilt the website around what Kosher Delight actually sells and the audiences most likely to need it.
Website + SEO case study
KOSHER DELIGHT:
BUILT TO BE FOUND
A new website shaped around the client's core catering business, then aligned with the language and search intent of customers looking for kosher services in Johannesburg. At only three months old, it is already producing measurable organic-search momentum.
The first three months
EARLY SEARCH
MOMENTUM THAT MATTERS
For a website that is only three months old, these Google Search Console results show a strong early foundation: meaningful visibility, clicks and an average position already within the first page of results.
1.58KGoogle Search impressions
90Organic search clicks
5.7%Overall click-through rate
9.8Average search position
Source: Google Search Console, 12 July to 21 August 2026. Results reflect this reporting period and are not a guarantee of future performance.
The challenge
A WEBSITE THAT NEEDED TO REFLECT THE REAL BUSINESS
Kosher Delight serves corporate clients, travellers, hospitals, safari operators and customers who require trusted kosher catering and meal solutions. The new website needed to present those services clearly while making it easier for the right customers to find and contact the business.
The objective was not traffic for traffic's sake. The website had to emphasise the client's core services and support searches capable of producing genuine catering and meal enquiries.
What Jozi Digital delivered
- A new website designed around the client's services, audience and commercial priorities
- A clearer customer journey towards quote requests and direct contact
- Keyword research focused on relevant local and commercial intent
- Website content, headings and metadata realigned with customer searches
- Improved internal linking, local relevance and technical SEO foundations
- Ongoing monitoring through Google Search Console
The method
FROM BUSINESS BRIEF
TO SEARCH STRATEGY
SEARCH INTENT
We investigated the language potential customers use when searching for kosher catering, delivery and meal services.
WEBSITE SEO
Pages, headings, metadata and internal links were aligned with the strongest relevant themes without sacrificing clarity.
AUTHORITY SIGNALS
We began strengthening business citations, relevant backlinks and the broader signals that support long-term search authority.
High-intent visibility
FOUND FOR MORE THAN A BRAND NAME
The website is already attracting clicks from non-branded searches connected directly to kosher catering and platters in Johannesburg. These are valuable searches because they come from people actively looking for a service, not only customers who already know the Kosher Delight name.
The website's overall average position is 9.8, already within the first page of results after only three months. South Africa accounts for 93% of organic clicks, confirming strong alignment with the client's primary market.
TOP QUERIES DRIVING CLICKS
kosher delight13 clicks · +86%
kosher catering johannesburg5 clicks · +150%
kosher platters near me3 clicks · new
kosher caterers johannesburg2 clicks · new
kosher catering near me2 clicks
Source: Google Search Console, top queries over the latest 28-day reporting period. Query-level ranking positions were not shown in the supplied report.
The work continues
SEO IS NOT A ONCE-OFF TASK
Jozi Digital will continue monitoring rankings, search terms, click-through rates and changing customer behaviour. The findings will guide future content improvements, keyword opportunities and technical refinements.
Next campaign
SEARCH, SOCIAL AND EMAIL
The next growth phase has been launched across social media and email marketing. New content and campaigns will roll out shortly to expand brand reach, support repeat engagement and create a more connected customer journey.
COULD YOUR WEBSITE WORK HARDER?
Jozi Digital builds websites around what customers actually search for, supported by SEO, content and ongoing performance monitoring.
Build My Search Strategy